It looks increasingly likely that we will get a new single from Taylor Swift on Friday (April 26). The 29-year-old has beenteasing that dateon her social media accounts for the last couple of weeks, along with a selection of pastel-colored images. Radio stations have now started adoptinga similar color schemeand Hits Daily Doubleis reportingthat Republic has started previewing the song to a select group of tastemakers in the media.
According to HDD, unusual security measures are being taken against spoilers.“Programmers must listen to the track on headphones via a device that never leaves the possession of the label team,” the reveal. Not only that, but “[they] must sign an NDA enjoining them not only not to discuss the content of the song but to deny its very existence.”