According to the National Retail Federation’s annual survey, we’re spending more than ever on Mother’s Day this year. We’ll spend an average of $186.39 on mom, up from $172.22 last year. Total spending is expected to reach $23.6 billion, which is the highest number in the survey’s history.
Here’s what we’re getting mom:
- Cards – 78%
- Flowers – 69%
- Dinner or brunch – 56%
- Gift cards – 45%
- Clothes/accessories – 37%
- Jewelry – 36%
- Spa day/massage – 24%
- Books/music – 21%
- Housewares/gardening tools – 19%
- Electronics – 15%